SA festivals lead the nation in ticket sales

March 20th, 2017

 

An annual national survey has found that South Australia leads the nation in festival ticket sales.

The Live Performance Australia (LPA) 2015 annual Ticket Attendance & Revenue Survey shows that South Australia punches well above its weight when it comes to festivals, with 47 per cent of all festival tickets sold here.

That is 27 per cent more than any other individual State.

Importantly South Australia also rated strongly in the categories of Children / Family – bucking the national trend of declining revenue and attendance and recording a significant growth in revenue (24 per cent) and attendance (16 per cent).

SA records 11% economic growth for festivals

Economic impact figures released today combining the data of Adelaide’s 10 major arts festivals, highlight the continued magnitude of arts festivals to the South Australian economy.

The study commissioned by Festivals Adelaide reveals that in 2016 Adelaide Festival, Adelaide Fringe, WOMADelaide, Adelaide Film Festival (Rogue), Adelaide International Guitar Festival, Adelaide Cabaret Festival, Feast Festival, Oz Asia Festival and SALA Festival combined economic impact of ‘new money’ to South Australia’s economy was $79.8m.

That’s a 7% increase on the previous year.  It also shows that $233.8m was generated in economic expenditure – 11.2% up on 2015.

Background

Festivals Adelaide is the strategic collaboration of the city’s 10 major Arts Festivals.

LPA is the peak body for the Live Performance industry and its annual ticket survey is the principal source of reliable industry statistics for the Australian Live Performance Industry – including Festivals.

It’s recently released report comprises national statistics in the category of multi-arts festivals:  http://reports.liveperformance.com.au/ticket-survey-2015/category/festivals-multi-category **.

The Live Performance Australia report also reveals that in 2015, 18.38 million tickets were issued to live performance events nationally, generating total ticket sales revenue of $1.41 billion.

That’s more than the combined attendances at AFL, NRL, Soccer, Super Rugby and Cricket in 2015 (Australian Sporting Attendances 2015, Stadiums Australia).

Ticket sales only account for tickets sold to South Australians, so actual numbers and share are likely to be much higher, particularly for festivals such as the Adelaide Festival, which generates about one-third of its tickets sales from interstate and overseas purchases.

Quotes attributable to the Hon Jack Snelling, Minister for the Arts

These figures underline how important festivals are to our economy, to jobs, tourism and what already makes us Australia’s best festival city.

Congratulations to all the great festivals we are renowned for, as well as Festivals Adelaide and Arts South Australia on all the work they are putting in to achieve growth like this for the benefit of the whole State.

Quotes attributable to CEO of Festivals Adelaide Christie Anthoney

We know that Adelaide loves its Fringe, Festival, WOMADelaide, OzAsia, Cabaret and many other world class arts festivals.  We now know that we sell more tickets than every other state in Australia too.

Adelaide can truly claim to be the best festival city in Australia.  The experience of festivals in Adelaide is immersive and personal.  They are now bucket list activities.

Such strong economic growth is a significant way of measuring success, however, it’s also important to acknowledge that the quality of work, the dedication of artists and the professionalism of our festivals plays a significant part in this good news story for South Australia.

Quotes attributable to Executive Director Arts South Australia Peter Louca

This report is further evidence that our festivals lead the nation.  It’s good news for South Australia, good news for our sector and the local economy and, clearly, is an industry in which we excel.

Quote attributable to Director and CEO of the Adelaide Fringe Heather Croall

The Adelaide Fringe sold over half a million tickets in 2016.  That is a huge contribution to this very impressive result.  Here in SA we have motivated audiences who love seeing new things.   Adelaide can be proud of this fabulous result.

** Note: The survey shows SA selling 56.1% of the nation’s ticket sales, with a text note explaining that their figure does not include Fringe World Festival Perth’s data.  The figure of 47% of the nation’s tickets sal

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