1. ECONOMIC IMPACT DATA

In 2017, Festivals Adelaide collected all available economic data from the 11 festivals in the alliance, which was analysed by Barry Burgan at Uni SA. The main results were:

• Collective total attendances at Festivals Adelaide events in 2017 were around 4.35 million with over 1,190,000 tickets sold.
• An estimated 73,113 of these attendees were visitors to South Australia, generating a total of 299,200 new visitor nights in the state 
• Festival visitors related expenditure (excluding tickets) within the state of $81.3 million
• An estimated positive economic impact on the state’s economy of $85.4 million in new incomes
• The creation of 896 full-time equivalent jobs directly related to delivering Adelaide’s eleven major festivals
• Combined return on investment to SA is approximately 4.7:1

The 2017 Festivals Adelaide Economic Impact Study – Download Pdf

2. ECONOMIC/SOCIAL/CULTURAL/NON-USER DATA

Part of Festivals Adelaide’s brief is to provide comparable statistics across all 11 festivals. To this end, in association with UniSA and Flinders University, a template was commissioned and implemented to measure:
economic impact, social and cultural impact and non-user data to measure the attitudes of people who do NOT attend festival events.

This research is ground-breaking in Australia.

The latest Social and Cultural Impact Evaluation is now complete and the Economic Impact Evaluation will be available early in 2019 and distributed to all partners of the festivals and the media.

3. AUDIENCE PROFILE ANALYSIS

Festivals Adelaide will shortly commission cross-Festival audience profile analysis. This research will be used to

• assist in more precise cross-pollenisation between festivals
• inform the Adelaide tourist businesses on how best to engage with the festival audiences