Festivals’ economic impact 16% up on previous year

February 5th, 2016

Festivals Adelaide 2014-15 Economic impact infographic

Economic impact figures released today combining the data of Adelaide’s ten major arts festival highlight the continued magnitude of arts festivals to the South Australia’s economy.

The study commissioned by Festivals Adelaide – the strategic collaboration of the city’s ten major Arts Festivals – revealed that in 2014/15 Adelaide Festival, Adelaide Fringe, WOMADelaide, Adelaide Film Festival, Adelaide International Guitar Festival, Adelaide Cabaret Festival, ComeOut Festival, Feast, Oz Asia Festival and SALA festival  with collective of 1,062,000 ticket sales.  $210m was generated in economic expenditure at the time.

The report also highlighted the above 2014/15 festivals generated:

  • 52,000 visitors to the state and an estimated 250,000 visitor nights
  • A total turnover or gross expenditure in the SA economy of around $210 million
  • The creation of 790 full time equivalent jobs (or approx 7,800 casual staff employed during the running of each respective festival)
  • $4.9 of new income for every $1 invested from the state government

Festivals Adelaide Executive Officer, Christie Anthoney said that the steady growth of the festivals shows the significance of this sector to succeed and provide benefit to the State.

“A study by Live Performance Australia in 2014 showed South Australia outperformed all other states combined to sell 56% of all festival tickets in the nation so there’s no doubt we’re the best Festival City in Australia.”

A recent Omnibus Survey conducted by SquareHoles also found, 74% of respondents agreed “Adelaide’s arts festivals significantly improve the image of South Australia” while 80% said they believe we should host them, even if they didn’t attend.

“On top of fantastic economic success, the festivals make a fundamental contribution to the state’s long held perception of being a progressive, culturally rich and clever place” Ms Anthoney said.

“Festivals have helped forge a unique identity of diversity, curiosity and quirkiness in South Australia and you can see it in the extraordinary way the people of have engaged all year round.”

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